Yet2.com is the leading technology transfer marketplace, offering thousands of companies the ability to buy and sell technology and intellectual property. Yet2.com engagements are based on large and successful technology transfer, licensing, or venture investment transactions. Yet2.com engaged ITERATE to lead partnership development for Electro-Petroleum Inc. (ELP), a small technology business that developed an innovative approach to extract heavy oil from the ground. ELP was not able to attract the right partners to get business traction. Within a 6-month timeframe, ITERATE worked within yet2.com’s infrastructure and secured the necessary partnerships in oil fields, oil services, and VC funding sources to prove out the technology. A $10M investment round was closed in July 2008.
SevOne is a leading software company which offers network performance management software for large IT networks. The developer and current CTO is a technical visionary who deeply understands large IT networks and developed a great product to meet a large hole in the market. In 2005, ITERATE recognized the potential of the product, the market, and the team and invested resources to advance SevOne to the next level. Through the principal's network, a proven CEO was identified and introduced, rounding out a complete founding team, which was able to attract venture funding. SevOne is now properly structured and poised for high growth.
In 1994, Sarnoff identified a company risk that much of its video technology assets were tied up with one major client. The principal's multi-year mission was to identify new markets and ways to diversify it's video business and reduce its risk independence on one client. Testing and executing all strategies was an integral part part of the mission. The principal identified three potential high value technology assets for the test and measurement business, resulting in significant seed development contracts and eventual product revenues in the tens of millions of dollars. A strategic partnership/strategy was adopted for two of the assets, with multimillion dollar licensing agreements signed. The third asset became a branded product and the industry standard.