Go-to-Market Service - Core Promise is Market Engagement
Disruptive new products have to cut through the clutter and communicate their value proposition. Start-ups have difficulty recruiting key personnel due to the extreme risk. And many companies have already invested large $$ in go-to-market efforts, without seeing any results. ITERATE has packaged a Go-to-Market service into manageable 3-month projects with accountable metrics and milestones every step of the way. We guarantee market engagement. A pipeline of customers is usually delivered at the end of a typical 3-month project. Revenue-generation never ends. No one ever has enough top-line.
ITERATE's Process - Strategy and EXECUTION
It's a lot of work to engage a market quickly. It's a lot of work to close a major partnership. Strategy" is the easy part. The blocking and tackling of execution is what needs to occur quickly. ITERATE works with GMs and entrepreneurs on straegy, and then executes this step-by-step proven process to engage any market.
- Select ONE target market which needs the new product/service,
- Craft a compelling VALLUE PROPOSITION for C-level executives.
- Select ideal role/buyer. Acquire or develop lists of target co.'s and executives.
- Approach (subset of) executives.
- Measure & understand converstion rates. Validate value proposition is coimpelling.
- If poor conversion (one road is closed) - re-group/re-think strategy. ITERATE again - 30 more days.
- If high conversion, continue with sales process steps. Find the repeatable formula.
- Select ONE target market which needs the new product/service,
- Craft a compelling VALLUE PROPOSITION for C-level executives.
- Select ideal role/buyer. Acquire or develop lists of target co.'s and executives.
- Approach (subset of) executives.
- Measure & understand converstion rates. Validate value proposition is coimpelling.
- If poor conversion (one road is closed) - re-group/re-think strategy. ITERATE again - 30 more days.
- If high conversion, continue with sales process steps. Find the repeatable formula.
Go-to-Market Testimonials
Sarnoff Corp. www.sarnoff.com Sarnoff invented an innovative video capture system for sporting events, a disrutpive technology that reduced event production costs by 20x. ITERATE brought the system to a new marekt - national/regional sports networks. Within 2 months, 3 major co.'s were in piloting and licensing discussions.
WebforPhone. www.webforphone.com (acquired by Voxeo) WebforPhone built an innovative speech-based customer self-service system and had been successful in 1 market. ITERATE brought them into a succession of new markets sequentially - ticket agencies, food ordering, and several others that did not pan out. All results achieved were 100% quanifiable and accomplished at a fraction the cost of full-time hires.
ParagonRx. www.paragonrx.com (acquired by Invensys) ParagonRx offers an innovative consulting service for big pharma co.'s. ParagonRx needed sales growth, and ITERATE worked to enter the 2nd tier pharmaceutical market. ITERATE developed a full pipeline of sales opportunities within 4 months.
Yet2.com/Electropetroleum. www.electropetroleum.com Electropetroleum invented a lower cost, more ecological way to turn shale oil into regular oil, thus making it easy to get out of the ground. The co. had success in env. remediation, and needed to enter the oil business. Over a 6-month process, ITERATE worked with Yet2.com and EP's mgmt. to secure several strategic partnerships in the oil sector. A $10M Series A funding event was closed soon after.
WebforPhone. www.webforphone.com (acquired by Voxeo) WebforPhone built an innovative speech-based customer self-service system and had been successful in 1 market. ITERATE brought them into a succession of new markets sequentially - ticket agencies, food ordering, and several others that did not pan out. All results achieved were 100% quanifiable and accomplished at a fraction the cost of full-time hires.
ParagonRx. www.paragonrx.com (acquired by Invensys) ParagonRx offers an innovative consulting service for big pharma co.'s. ParagonRx needed sales growth, and ITERATE worked to enter the 2nd tier pharmaceutical market. ITERATE developed a full pipeline of sales opportunities within 4 months.
Yet2.com/Electropetroleum. www.electropetroleum.com Electropetroleum invented a lower cost, more ecological way to turn shale oil into regular oil, thus making it easy to get out of the ground. The co. had success in env. remediation, and needed to enter the oil business. Over a 6-month process, ITERATE worked with Yet2.com and EP's mgmt. to secure several strategic partnerships in the oil sector. A $10M Series A funding event was closed soon after.